BEST (Blue Entertainment Sports Television – www.experienceBEST.com) today announced the signing of Grammy-award winning R&B singer Ciara within their entertainment practice for representation and marketing deals. Ciara will be co-managed by Kenneth Crear, President of BEST Entertainment, and Johnny Wright, a close friend and business partner of Crear’s from Wright Entertainment Group (WEG). Ciara joins the roster of Janet Jackson, Chamillionaire, Adrienne Bailon of the Cheetah Girls, and others under the BEST umbrella.“We are thrilled to add Ciara to our growing entertainment practice as she is a multi-faceted recording artist whose abilities and talents transcend beyond music,” says Kenneth Crear, President of BEST Entertainment. “Our continued growth and our access to the entire BEST platform have made us a leader in the industry.”“Ciara is a phenomenal representation of the talent we are looking for to be a part of BEST as she has consistently built her brand as her career blossomed since her debut,” says Michael Principe, Managing Director, BEST.
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